Mark Sellers | Founder

Nation of Souls is all about finding the perfect balance of form and function to bring you the most stylish, comfortable watch possible. This is why we are excited to bring you two models, packed with premium features, that you will want to wear every day.

As watch wearers ourselves, we know how hard it can be to find the right timepiece. And whilst flashy brands clearly have their place, we wanted to create products that go way beyond mere branding or being just another timepiece. A watch that would be your go to favourite for any occasion - dressing up or down.

When we started creating our Nation of Souls watches back in 2016, we studied what other watchmakers were doing. We loved some of what they did, and strongly disliked other things. Some watches were beautiful, but that beauty was superficial. Inexpensive but lacked premium quality. Impressive rhetoric but clearly just words when you handled the products.

Which is why we wanted to make watches that gave you the quality you would expect from a large brand, but at a price point closer to these modern watchmakers.

Our watches go direct from us to you. There are no middlemen to mark the price up. So you can have high quality watches at a very sensible price.


Our watches aren’t just fashion pieces. The premium features, perfect fit on your wrist, and understated stylish designs will get you noticed every time it’s on your wrist.

Ours is not a story of a sudden movement, of a wind of change. It took us 18 months to go from conception to first prototypes. We did not want to create another watch that promised the world but delivered a lemon.

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